So, over the past decade, I’ve had a handful of Amazon sellers and agency owners message me something along the lines of… “When are you going to create an Amazon seller course?” I kept saying, “There’s no way. Not in a million years would I ever turn over the priceless knowledge we’ve obtained.” The late […]
2022 was a roller coaster! Consumer product brands saw profit margins cut. China-based sellers reached a peak on Amazon.com. This kept retail prices low despite inflation. Private equity firms spent billions on buying hundreds of brands. Meanwhile, aggregators misjudged the market. This led to layoffs and former brand owners worrying about payments. If you’re a […]
Grab a few snacks and a notepad because this is going to be a crash course on Amazon advertising. You’ll learn how to set up and run Amazon advertising campaigns. There are four types of campaigns: Sponsored Product, Sponsored Brand, Sponsored Display, and Demand Side Platform (DSP). All except for DSP are available on Amazon […]
Before we begin it’s important to know Amazon’s policies on generating product reviews. Amazon’s Selling Policies and Seller Code of Conduct says you may not offer compensation (such as coupons, money or free products) to customers for a review, write a review for your own products, solicit reviews only from customers who had a positive […]
